When a Boston-based mother-daughter duo came onto Shark Tank with a concept that would make cupcakes in a jar, the panel of investors saw dollar signs. The mother-and-daughter team, Tracey Noonan and Danielle Vilagie, secured a $75,000 investment in the company during season 4. Since then, they have grown their business to include a production facility and a few new stores. They have also expanded their mail-order cupcakes to nationwide sales.
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How much is wicked good worth?
When mother and daughter duo Tracy Noonan and Danielle Vilagie first enrolled in cake decorating classes as a way to bond, they never imagined their hobby would lead to such an empire. After posting photos of their creations online, they began getting many requests for custom orders. They then decided to start a small bakery in Cohasset, Massachusetts, and eventually started shipping their gourmet cupcakes nationwide.
The sisters were so successful that they were able to grow their business quickly, and even opened a franchise in Boston’s Faneuil Hall. They also have a large commercial baking facility and a shop in South Shore Plaza Mall in Braintree. The business has generated over $2 million in annual sales, according to an on-air update from the show.
In addition to selling cupcakes, Wicked Good Cupcakes has a wide range of dessert-related products, including pies and other baked goods. They are also a popular choice for weddings and corporate gifts. The business has a huge following on social media, which helps them promote their brand and increase sales.
After securing a deal with Kevin O’Leary, the mother-and-daughter duo set their sights high. Their goal was to grow their brand and expand into other markets, such as hotels and airports. They also wanted to add an e-commerce platform to their website.
Despite the many challenges that come with running a small business, Noonan and Vilagie have been able to overcome them all. The two have continued to grow their business, and their cupcakes are now sold in over 5,000 locations nationwide. They’ve also been featured on a number of national TV shows, including The Today Show and The Tonight Show.
The company was acquired by food gift retailer Hickory Farms in June 2021. Although the company is no longer up for sale, it is still operating. They have also teamed up with other Shark Tank alumni, including Sprinkles, Cookiehead Cookies, Heirloom LA, and Larry’s Cookies.
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The sisters are a great example of how you can build a successful business on your own without relying on outside investment. Their determination, hard work, and dedication have allowed them to achieve their goals. While the sisters were unable to secure an offer from Daymond John, Lori Greiner, or Mark Cuban, they did make a very sweet deal with Mr. Wonderful. He offered them $75K in exchange for royalties rather than equity. He asked for $1 from each cupcake sold until he got his money back, and then $0.50 for every cupcake after that.